Through her content and her brand, Morena the Label, Ayn celebrates sun-kissed skin and challenges colorism in the Philippines!

Manila, Philippines - April 12, 2021 - A little boost of confidence can go a long way in empowering others. This is why it means so much when women support, uplift, and encourage fellow women. Realizing this, TikTok creator and female empowerment advocate, Ayn Bernos decided to start using her online content as a means to motivate her followers, particularly her female viewers, to help them become more self-assured. 

Her journey to becoming a motivational content creator on the app began with a breakup. "​My first video that went viral was my post-breakup journey. I simply shared what I was able to achieve once I started focusing on myself and my growth - moving to a different country, traveling, starting a business - and I guess a lot of women were able to resonate with that," Ayn shares. She adds, "Since then, I started creating motivational videos about confidence and being a work-in-progress. My favorite part is not really preaching or giving advice. It's more about being open about my journey and sharing the lessons that I personally had to learn the hard way."

Since then, Ayn has also been able to use TikTok as a platform to talk about her advocacies, including that of challenging colorism in the Philippines. She admits that her morena skin was a source of insecurity growing up. Now, through her label as well as her content, she wishes to make a difference for younger Filipinas. She shares, "I was really insecure about my skin color as a kid, and it took me a long time to gain my confidence. Having a platform as an adult, I wanted to change that experience for future generations of morenas. I started Morena the Label to allow other morenas like me to also find that confidence. To some people, they're just t-shirts, but to our customers and our followers, these t-shirts are an opportunity to be proud of our skin - oftentimes, for the first time. Morena the Label is a brand, but more than that, it's also a community."

Ayn Bernos is also an advocate of self-development and education. She is one-half of the Camp Confidence Radio Podcast, and even has a second TikTok account, Ayn Pero Tagalog, where she produces bite-sized English lessons aimed at make language learning a little less intimidating for beginners. 

When asked about the most important lesson she has learned in life, this is what Ayn had to share. "It took me some time to learn, but when I did, it changed my life. I realized that I don't have to compete with other women in order to succeed. I thought that success meant being the most beautiful, or the smartest, or the most talented woman in the room. But in truth, there is nothing more fulfilling than being in a room of supportive women who shine in different ways. It's a cliché, but we really are stronger together."

Follow  Ayn Bernos and other inspiring women on TikTok! 

Download the app on your iOS and Android devices today to get started.

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Filipino TikTok users will now learn more Filipino scientific achievements and developments as the Department of Science and Technology Research and Development – Philippine Council for Industry, Energy and Emerging Technology Research and Development (DOST-PCIEERD) partnered with TikTok to boost promotion of Filipino-made technologies.  

During the virtual launch, DOST-PCIEERD inked a Memorandum of Understanding with TikTok to promote Filipino technologies through its science communication TikTok account @pinoyscience.  

DOST PCIEERD Executive Director Dr. Enrico Paringit said this collaboration is a big boost for the scientific community as it continues to reach out to Filipino netizens and garner support to innovations developed by Filipino researchers. 

"Communicating science to the public has always been a challenge for our researchers. As a leader and partner in enabling innovations, we are excited with this collaboration with TikTok as a new avenue for us to share distinctly pinoy innovations through this social media platform," he said.  

DOST-PCIEERD's account on TikTok

This partnership with TikTok is a six-month collaboration where TikTok will be providing training for researchers on how to use the platform for science communication, promotion of Filipino technologies, and conduct contests for the Filipino TikTok community.  

The first contest is through the #PinoyInnovator hashtag challenge which intends to show how creative and resourceful Filipinos are. Through this challenge, common household items will be creatively used to develop a nifty innovation. The winners of the challenge will be hailed as the "Pinoy Science Innovator 2021." They will be announced in April 2021. 

Another contest that will be launched is the #PinoyScience hashtag challenge which challenges TikTok users to explain the science behind DOST PCIEERD's supported scientific projects.  

The #PinoyScience hashtag challenge will run from April to July 2021. Three winners will be announced every month starting May 2021.  

"We are grateful for the opportunity to partner with the DOST PCIEERD to help promote awareness and understanding for science and innovation, as well as inspire the Filipino youth to discover their creativity and talents. Inspiring creativity and bringing joy is at the heart of what we do at TikTok," said Kristoffer Rada, TikTok Head for Public Policy.  

"TikTok is committed to helping facilitate education and learning in the Philippines. Through our #LearnOnTikTok series, we will be working with creators to produce more educational content on the platform," he added.  

Follow DOST-PCIEERD at https://www.tiktok.com/@pinoyscience. For inquiries on this partnership or request for collaborations, send an email to pinoyscience.dostpcieerd@gmail.com.